A live brief supplied by Truth Design to rebrand SigmaKalon's Mangers decorating supplies company. The Brief was to produce a new identity including a re-name and accompanying logo, example packaging for a 2" brush and 9" roller, work t-shirt, brand advertising and website homepage.
Myself and Craig Blagg decided on the name Trade, and focus the brand towards the professional tradesman and aspiring DIYer who wishes to use industry standard and quality products. The emphasis was on a no fuss brand; completing the job first time, quickly and efficiently. A colour coding system was intergrated into the full stop of the logo which was to be used across the various range of products that the brand currently produce.
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